In Communities is the largest provider of social housing in Bradford. Embarking on their first open market scheme, they commissioned Cast to deliver a new brand for their maiden development consisting of affordable new homes, sold through Shared Ownership and Rent to Buy tenures. The Millgrove brand is designed to appeal to wide audience of young professionals and growing families looking to get on the property ladder for the first time. After producing site signage, hoardings and launching a microsite, enquiries exceeded what was required to sell phase one of the development in under two months.