Gecko Homes is the Shared Ownership and Market Rent arm of Southway Housing Trust. They turned to Cast to deliver a complete re-brand and identity. After an extensive audit of their existing brand, which included audience research (internal and external) and brand workshops to the marketing and communications teams. The outcome is a new fresh brand that meets the values of today’s audiences. We do this through incorporating a stylish colour palette, a more sober identity, considered photography and a tone of voice that speaks to people in a friendlier but respectful manner. We like to think that the results speak for themselves.